What you need to know

Industry Overview: Engage in a conversation to learn about the industry the business operates in. Discuss market trends, competition, and unique challenges.

Pain Points Identification: Ask probing questions to identify the specific pain points the business is experiencing. Focus on areas such as lead generation, brand visibility, customer engagement, and ROI on marketing spend.

Current Efforts: Discuss what the business has already tried, what worked, and what didn’t. This helps to avoid redundant strategies and focus on new, innovative approaches.

Target Audience Definition: Define the ideal customer profiles and segments that the marketing efforts should focus on.

Competitive Analysis: Analyze competitors’ digital presence to identify opportunities and threats.

Strategic Goals: Set clear, measurable objectives for the campaign, such as increasing web traffic, improving conversion rates, or boosting social media engagement.

SEO Audit: Conduct a technical SEO audit and fix any issues that could hinder search engine rankings.

Keyword Research: Identify and prioritize keywords that the target audience is searching for.

Content Strategy: Develop a content calendar that aligns with the SEO strategy and targets identified pain points. This could include blog posts, landing pages, and social media content.

Social Media Strategy: Identify the most effective social media platforms for the business. Create a strategy that includes content creation, posting schedules, and engagement tactics.

PPC Campaign Setup: Set up and launch PPC campaigns on Google Ads and social media platforms. Use A/B testing to optimize ad performance.

Ad Creative Development: Create compelling ad copy and visuals that resonate with the target audience.

Email List Segmentation: Segment the email list based on customer behavior and demographics

Automated Sequences: Develop automated email sequences that guide prospects through the sales funnel.

Campaign Monitoring: Monitor open rates, click-through rates, and conversions. Adjust the strategy based on performance data.

Strategy Launch: Execute the marketing strategy across all channels.

Performance Monitoring: Use analytics tools to track the performance of the strategy. Focus on key metrics like traffic, engagement, conversions, and ROI.

Continuous Optimization: Regularly review the data and make necessary adjustments to improve results. This might include tweaking SEO efforts, refining ad targeting, or adjusting content strategies.

Monthly Reporting: Provide the business with detailed reports that include insights and recommendations for further optimization.